The Business of Children's Books - #Properbook Event November 2023

On Thursday 9th November the latest in the #Properbook series of professional development events for children’s writers and illustrators took place. These events are run by Children’s Books Ireland and this one was in association with Dublin Book Festival and dlr Libraries. It took place in the lovely dlr Lexicon in Dún Laoghaire. It was programmed by myself, Sarah Webb.

Here is are some notes from the evening. Thank you to all the speakers for taking part and to the audience who came along on the night.

On the first panel Marie-Louise Fitzpatrick and Mary Murphy spoke about their experiences of sustaining a career as a children’s writer and illustrator.

They shared some figures about children’s authors’ and illustrators’ earnings.

£7k is the average advance payment for a picturebook in the UK at present (this can vary a lot)

The publishing panel talked more about advances, see below. Here are most of Mary’s books - she’s written and/or illustrated a lot of books!

And here are Marie-Louise’s - again there are a lot!

Here are some slides that Mary shared - thank you, Mary!

Next up was the publishing panel, brilliantly chaired by Aoife Murray from Children’s Books Ireland.

The publishers taking part were Ivan O’Brien from The O’Brien Press, Matthew Parkinson-Bennett from Little Island Books and Róisín Adams from Futa Fata.

Here is some of the information shared by this panel in note form. Hope it’s useful!

The O’Brien Press is always looking for new children’s books, inc. from debut writers. Children’s books are around 50% of The O’Brien Press’ list and are very important to the publishing house. In 2023 they published 33 new children’s books (some are new editions). They publish around 10 picturebooks a year and are pretty much full up unti 2025 (but will squeeze in any brilliant books they are offered).

Little Island are looking for ‘the best books that we love the most’. They don’t chase trends they like to change the market rather than follow it. They have been active in seeking out diverse voices.

Futa Fata commission a lot of their books and love working with new writers and illustrators. They are very keen on nurturing new talent in the Irish language world and are esp. looking for short novels for the 5 to 7 age group. They would love to find an Irish language author/illustrator but are open to working with illustrators who do no speak Irish (yet).

You do not need an agent to subit to all three of these publishers. For submission guidelines see here:

O’Brien

Little Island (closed at present but will open again soon)

Futa Fata

Advances and Royalties

Little Island pay an average advance of e1.5k to their author for a book. (It’s an advance against your royalties - so once it’s paid off then you start earning royalties.)

They like to sell foreign language rights where they can.

Futa Fata pay around e1k advance to writers per book (depending on the length of the book). They pay e4k to e7k to illustrators for a picturebook, depending on the amount of illustration work needed and the length of the book.

O’Brien Press - they pay a higher advance for a higher print run

They have sold rights for Fox and Son Tailers by Paddy Donnelly to around 7 or 8 different foreign publishers. They paid out e300,000 in royalties in 2022.

Print Runs

O’Brien - they printed 26k of last year’s World Book Day book. The lowest print run they would do is around 3k copies.

Little Island printed 5k of their new book, Black and Irish. And have just ordered another 3k print run.

Futa Fata print runs are smaller - from 1k to 2k.

All three publishers are devoted to author care and to looking after their authors and illustrators. I’ve published with both O’Brien and Little Island and I can say with confidence that this is 100% the case.

I have published 9 books with O’Brien and I have 2 more coming in 2024. I really enjoy working with them. My latest book, I am the Wind: Irish Poems for Children Everywhere (with Lucinda Jacob and Ashwin Chacko) was published by Little Island and I’ve really enjoyed working with them too.

it was a really interested evening and I learned lots of new information, especially about Irish language publishing. Thank you again to all the speakers and to Children’s Books Ireland, Dublin Book Festival and dlr Libraries.

Good luck with your writing journey!

My latest book - with Lucinda Jacob and Ashwin Chacko

Bologna Children's Book Fair 2019 - Notes for Children's Writers and Illustrators

I had the great fortune to spend three days at this year’s Bologna Children’s Book Fair. The last time I visited was many years ago and a lot has changed since then – it’s bigger and far glitzier, with some stunning stands full of outstanding children’s books from around the world.

This year there was a huge emphasis on two areas of children’s books – MG (middle grade – age 8/9+) fiction and creative nonfiction. Many publishers had their own range of history books focusing on remarkable women from their country – that was really interesting to see and my latest book, Blazing a Trail: Irish Women who Changed the World definitely fits this mold. I was thrilled to see O’Brien Press displaying Blazing and also A Sailor Went to Sea, Sea, Sea on their stand.

There were also a lot of natural history books on display – all lushly illustrated. The MG fiction ranged from our own Catherine Doyle’s The Stormkeeper’s Island (most notably on the Italian stand, to mystery books and fantasy adventures.

The Bookseller said in their fair magazine: ‘Middle Grade titles have been the hottest properties at this year’s fair.’

Picturebooks were also prominently on display – however I did wonder was this due to the fact that they are ideal for catching people’s attention with their strong, colourful covers.

The lack of YA being displayed really stood out. There were few YA titles on display or in the publisher’s foreign rights catalogues.

Scout Natasha Farrant said (again in The Bookseller): ‘Quite a few of my Northern European clients say that young people are reading YA in English… It’s making the YA market (for translations) more difficult.’

The range of titles on display was breath taking – it made me realise that we only see a fraction of what’s being published in Irish bookshops as so few books are translated from other languages into English.

So kudos must go to publishers like Little Island who are translating children’s titles from other languages (esp German) into English.

After talking to many of the Irish illustrators attending the fair – they were showing their portfolios to editors and art directors – I realised just how hard they work. They make up dummies of many different books in the hope of selling at least one. There were many successes at the fair for Irish illustrators – watch this space for more on that.

Authors were mainly there to connect with their foreign publishers and/or to soak up the atmosphere and to find out about the international market for children’s books. Judi Curtin visited her Serbian publisher’s stand and was given a hero’s welcome – her books are very big in Serbia! There also lots of talks and workshops to attend, and exhibitions to view.

CBI (Children’s Books Ireland) hosted a very attractive Irish stand, designed by Steve McCarthy, to promote Irish talent to the international children’s book world. It also acted as a hub for the children’s writers and illustrators at the fair. Well done to them – it’s an important role.

The Irish Writers and Illustrators (and friends) at the CBI Stand

There were surprisingly few American stands at the fair (unless I missed them) – but a lot of stands from Japan and China which I found fascinating, plus a super one from Taiwan, filled with artwork.

Other interesting areas – there are lots of books featuring and for children with extra needs being published. There is still a demand for books featuring inspirational women and men – popular history books with a creative edge.

Would I advise attending? 100%. It’s an expensive enough trip but the direct flights from Dublin (Ryanair) make it easier. Go with an open mind and bring a bag with you for catalogues and postcards. Wear comfy shoes. Bring food and water. And ask Jenny from CBI about the ‘secret toilets’!

It made me realise a couple of really important things:

1/ The world is a lot bigger but also a lot smaller than you think – walk the aisles with an open mind, try not to get overwhelmed by the talent on show and you will be hugely inspired.

2/ Talent combined with tenacity and a LOT of hard work will get you places.

3/ You can be ‘reborn’ at any stage of your career – age doesn’t matter if you’ve produced something really original and exciting.

4/ The children’s book world is vibrant, exciting and really, really matters to a whole heap of people from all over the world – this is so heartening.

See you at the fair in 2020!

Life as a Professional Children's Writer - the Low Down

This evening I am the guest on #MGiechat on Twitter, run by the wonderful E.R. Murray. To prepare I’ve been thinking about the questions she has set and I have posted some answers below in case they are useful to other writers.

Q1: What’s your definition of a professional writer?

Interesting question. A professional children’s writer is someone who makes their living from writing or activities linked to their writing. Most professional writers do not earn their living solely from advances and royalties. And royalties and advances go up and down, so it’s a good idea to have a second (or third!) income stream.

I’m not sure relying on your creativity to earn you a crust is the best way to encourage and nurture it either. Elizabeth Gilbert is very good on this in her book Big Magic. She explains putting demands on your writing can scare it away.

Personally I cherish my creative life more and more as I get older. I spend 2 to 3 days a week writing, and 3 to 4 days doing other work. Yes, that adds up to 7 days sometimes!

As well as writing I also:

Programme book festivals (ILFD, Dubray StoryFest – 29th Sept in Airfield, Dundrum – do go!).

Write children’s book reviews for the Irish Independent

Mentor Children’s Writers for the Irish Writers Centre and teach adults for them also (writing for children and teenagers)

Give training days for librarians and charity workers who are interested in children and creativity (I recently did one for Trocaire)

Work as a consultant for Dubray Books – at the moment I am working on a new Dubray recommended reading guide for 2019 (and StoryFest)

Run writing clubs and a drawing club for children in Dún Laoghaire

Do some voluntary work – I’m currently helping CBI and Poetry Ireland with a project

Visit schools and libraries and do workshops and events at book festivals (and other creative festivals)

The common thread to all of this – CHILDREN’S BOOKS!

Roughly 1/3 of my income comes from book advances and royalties, 1/3 from teaching, schools visits and other events (I’ll come back to this later as it’s important), 1/3 from programming and other work.

Q2: People believe the holy grail is to be getting paid for just writing - but how realistic is that? How does a professional writer really make a living?

See above! For about 8 years I wrote full time, my income came from advances and royalties. But the books I want to write and work on now are not series books and are not as commercial as my previous books.

My latest two - Blazing a Trail which is out in October and A Sailor Went to Sea, Sea, Sea (with Lauren O’Neill and Steve McCarthy) - are books that are mainly for an Irish audience. I have adored working on them both with the team at O'Brien press. But it does mean I need to work on other projects to pay the bills. But that is my choice.  

And the next two are similar – passion projects. I’m lucky to have that choice.

Most of my children’s writer friends are similar – they have some years where they are writing full time, other years when they are doing other work too. That is normal. In my case it suits me, it keeps me engaged and interested. I’m not sure I’d be able to go back to just writing. I’m having too much fun!

Q3: How much should a writer charge for their time? And how do writers go about having this conversation?

Writers should always charge for their time when it comes to events. If you have a new book out your publisher may ask you do to some promotional events, that is of course fine and I always support my publishers in this way. But schools, libraries, festivals – you must charge for your time.

There is an excellent piece on the Words Ireland website about fees for events which includes this from Children’s Books Ireland:

‘For our annual conference, we cover travel, accommodation and meals for speakers and offer a fee of €250 for someone speaking alone, €200 each for a duo, €150 each for a panel unless the author/illustrator in question is including the event in a promotional tour.* For our education work, we pay a €200 fee plus travel and accommodation for a schools workshop, which runs usually for up to 2.5 hours.’

* It is standard practice that writers do promotional events to publicise a book and don’t receive a fee, though they are earning their usual royalty on sales generated by such events. This should occur in the weeks or months ahead of, and just after, publication of that book.

The full piece is here:

http://wordsireland.ie/words-ireland-pay-scale-information-for-writers/

When a school or library approaches you to do an event – quote these recommended fees. Then prepare your event meticulously. Make sure you give your all at the event. Arrive punctually and be professional at all times. I often give the school a copy of one of my books for the school library.

I have also pasted a link below to a blog about approaching or pitching to festivals. The ones I programme are curator led, so I don’t generally take many proposals (1 out of 25 events might come from a proposal and it’s usually a workshop), but some other festivals do.

More on this here: How to Pitch to Book Festivals - Practical Tips for Children's Writers

https://www.sarahwebb.info/blog/2018/3/20/how-to-pitch-to-book-festivals-practical-tips-for-childrens-writers

And here is a piece from The Bookseller about why writers should not do free school visits:

Authors Aloud, an organisation that helps schools to find authors to visit them, said writers should only do “two or three” free events at the start of their career as a learning exercise and ask for feedback from the school in return.

(Clara) Vulliamy said all authors should charge a similar rate because “one of the worst things you can do is offer yourself at a lower price. That muddies the water and makes it harder for the rest of us”.

https://www.thebookseller.com/news/free-school-visits-one-worst-things-author-can-do-306293

Q4: People need practice, but working for free undermines other writers. What advice do you have for writers starting out with events?

Tips for Events:

If You Have No Experience – Go and Get Some.

Prepare an event and deliver it on a trial basis in creches, schools, libraries, retirement homes. Anywhere that will have you. Make your mistakes early and learn from them. Ask for feedback.

Ask an experienced writer if you can shadow them. Or go to events at festivals and see how other writers do it. Learn from them and then come up with your own event.

Ask the teachers to give you an event ‘reference’ eg ‘Mandy Bloggs was wonderful. She kept JI and SI highly entertained with her stories about African animals and they learned a lot in a fun and innovative way.’

Prepare a script for your event and practice it until it’s perfect. Most events are 60 mins. Break this down: 20/30 minutes talking is perfect. Add  1 or 2 x 5 min readings within or after the talk (never more) + 20 mins for questions at the end.

Your event is not a hard sell for your book. In fact some of the best talks I’ve ever heard are not about the artist’s book at all. Eoin Colfer is one of the best in the business (watch him in action on You Tube) and he rarely mentions his books.

Think about using props, music, dance, theatre, images (although powerpoint presentations can go wrong so always be prepared to deliver your event without it).

Think about using costumes or at the very least looking visually appealing to children (see Sarah McIntyre and Philip Reeve’s costumes).

Q5: You wanted to talk about the reality of book advances @sarahwebbishere – fire away!

At one of the #ProperBook events for writers recently Grainne Clear from Little Island was open and honest about advances:

She explained that advances are paid to a writer based on how many books the publisher thinks they can sell and the price of the book.

Little Island pay a standard advance to all writers, both new and established of e1k this was something I hadn’t realised and useful to know. Authors usually get 7.5% royalty of the recommended retail price of the book. The average Irish print run is 2.5k copies Grainne said.

For more on this see this piece:

https://www.sarahwebb.info/blog/when-are-you-going-to-write-a-proper-book-the-lowdown

And finally an article from the Irish Times about Writers’ Pay in Ireland by Martin Doyle and Freya McClements which includes quotes from Donal Ryan and Liz Nugent.

“Maybe now people will stop asking me why I’m driving a 13 year old car,” says Liz Nugent.

The article says: ‘The most recent survey of Irish authors’ incomes – published by the Irish Copyright Licencing Agency in 2010 – found that in 2008-09 over half the writers consulted (58.7 per cent) earned less than €5,000 from writing-related income. Indeed, the commonest response – given by more than a quarter, or 27.9 per cent of respondents – was that they earned less than €500 a year.’

https://www.irishtimes.com/culture/books/the-500-a-year-career-do-irish-writers-get-paid-enough-1.2965310

Now go write! Write the book of your heart and enjoy the writing journey!

Yours in writing,

Sarah XXX

What Publishers Want - Picturebooks

Image by Alan O'Rourke

Today I hosted a day in the dlr Lexicon Library all about picturebooks. It was the second in a series of events focused on different areas of writing for children and teenagers, called When Are You Going to Write a Proper Book? Or #ProperBook for short. The events were held in association with the wonderful Children's Books Ireland and this one also had the support of IBBY Ireland. 

Here is a roundup of the day. Thanks to all the speakers and to everyone who attended. The next #properbook day will focus on writing fiction for children and teenagers and will be held next spring.

Thanks to CBI and various attendees for the photos and Alan O'Rourke for his great #properbook graphic above.

First Valerie Coughlan and Lucinda Jacob talked about the visual narrative in picturebooks (how the pictures help tell the story), and rhyming versus prose picture books. Both agreed that all picturebooks need rhythm but not necessarily rhyme. Valerie quoted American picturebook critic Barbara Bader who said:

As an art form it [the picturebook] hinges on the interdependence of pictures and words, on the simultaneous display of two facing pages, and on the drama of the turning of the page.
On its own terms its possibilities are limitless.

Valerie shared some of her favourite picturebooks including Rosie's Walk and Where the Wild Things Are and recommended Illustrating  Children's Books by Martin Salisbury (see full book list below for details). 

Lucinda spoke about rhyming picturebooks and explained that the rhyme had to form a pattern, like a song. Her favourite picturebooks include Hairy Maclary and Each Peach, Pear Plum. 

Next up was our illustrators' panel: Michael Emberley, Mary Murphy and Chris Judge. They talked about the genesis of an idea, which was largely different for each book. Michael gets an idea first, then works on that idea, for Chris and Mary the character comes first. Once they have a character, they start working on the story.

They had some great advice for new writers:

Research - read modern picturebooks. Mary explained how important this is. She talked about her work, which mainly focuses on young children and has deceptively simple text and vibrant, beautifully designed artwork. 

Be yourself. Michael spoke with passion about being yourself on the page and not trying to be someone that you are not. He explained how publishers were pushing the costs (of producing a picturebook) 'downstream' towards the author. He said that these days you need to make your book as good as possible before sending it off to a publisher. The days of sending off an 'idea' or a rough, unfinished text are gone. (Interestingly on a later panel, Deirdre McDermott from Walker said she doesn't like to see artwork that is too finished, as there is no space for it to change and grow - see below for more from Deirdre.)

Chris talked about not giving up (it took him several years to get his first picturebook published). He also said to take your time and to produce something you are proud of - don't be in a rush to get published. 'It takes a long time to make a great book,' he said. 

The image below is of his Beast character. 

Jane O'Hanlon and Debbie  Thomas from IBBY spoke about their Silent Books exhibition which is in the Lexicon library until the 29th May. A matching set of the books are on the Italian island of Lampedusa where refugees from Africa and the Middle East often land on their way to Europe. The books are shared with the refugee children. Teachers and students from St Laurence College spoke about their recent trip to the island, which was a lovely addition to the day. It made me think about the importance of picturebooks as a form of communication as well as an art form. 

Marie-Louise Fitzpatrick gave us a brilliant insight into the work of a picturebook maker, showing lots of her rough sketches, dummy books and even the colour chart she created for Owl Bat Bat Owl, her latest picturebook.

Marie-Louise shared her tips on one clever slide

So - the burning question - what are publishers looking for when it comes to picturebooks? Deirdre McDermott from Walker Books is interested in working with new Irish illustrators. She loves warm graphics - she mentioned Lucy Cousins and Mary Murphy in this regard. 'I want to feel the blood in their (the artists') veins. I want to feel they have a heartbeat.' She loves Chris Haughton's work for its sense of humour and she loves his brilliant use of colour.

Interestingly she's not looking for highly polished, finished work. She's looking for something different and exciting, and often finds her illustrators in unusual ways, not always though an agent. 

For picturebook texts Deirdre said she's looking for something that instantly grabs her attention: 'You read the first four sentences and it just gets you.' 

Emma Byrne from O'Brien Press is looking for Irish content and Irish creators. She says Ireland is a small market and she makes an effort to give Irish illustrators a chance. Like Deirdre, she doesn't use agents to find illustrators (although some do come this way). She looks at magazines - she mentioned Totally Dublin - flyers and posters for images that make her react. She's also looking for a sense of humour in the work and is drawn to unusual colour.

Tadhg MacDhonnagáin from Futa Fata is looking for narrative picturebooks for age 3 to 6. He's looking for books that are not based in Ireland but that have a strong story, with a main character that goes on a journey and changes. He's looking again for humour and for a writer with great enthusiasm. He would love to find an illustrator or picturebook maker who can speak Irish and can do events in schools and at festivals, but has yet to discover one

Margaret Anne Suggs from Illustrators Ireland gave this advice:

1/ Have something worth submitting.

2/ Do your research - look at what the publisher or agent likes and see if you are a fit.

3/ Follow the submission guidelines carefully.

And the publishers' pet hates? Letters addressed 'Dear Sir' (to Emma or Deirdre). 

Elaborate packages of artwork with no return address.

Rhyming picturebooks with no story. 

Margaret Anne said that illustrators are often told to write their own text. She described this as being bisexual. 'It doubles your chance of a date,' she said. 

Other information shared was:

Writers and illustrators rarely meet.

If you are a writer you do not need to find an illustrator. You submit your text without pictures. The editor will match your story with the right illustrator. Do not provide illustrations yourself (unless you are also an artist) or pay someone to illustrate your book. 

Don't put grown ups in your book if you can help it.

If you are an illustrator, apply to Illustrators Ireland who can help you with contracts and professional advice. 

Always get a contract if you are an illustrator and ask for royalties, not just a set fee (esp for picturebooks). 

Walker split the writer/illustrator royalty 50/50.

Illustrators' agents take 25 to 35% of a contract and literary agents 15 to 20% (for writers or illustrators).

It was a really enjoyable, informative day and thanks to all the speakers, to Marian Keyes at the library and Artscope for their help. 

Watch out for the podcast of the day which I'll post here soon. 

I'll leave you with this list of recommended books about writing and illustrating picturebooks which I put together for the event. 

Books about Writing and Illustrating Picturebooks

Recommended by Sarah Webb

riting Picture Books by Ann Whitford Paul – especially good on how to write a rhyming picturebook and how to check your rhythm and rhyme. Highly recommended.

Writing with Pictures: How to Write and Illustrate Children's Books by Uri Shulevitz – excellent book, well worth reading. Especially good on format.

Illustrating Children’s Books by Martin Salisbury – a must have for illustrators. Full colour hardback with lots about technique.

Children’s Picturebooks: The Art of Visual Storytelling by Martin Salisbury and Morag Styles – excellent book about the history of picturebooks, publishing, process + much more. Highly recommended.

100 Great Children’s Picture Books by Martin Salisbury – a gem – treat yourself!

How to Write a Children’s Picture Book by Andrea Shavick – a good beginner’s guide to writing picturebooks.

Writing Children’s Books for Dummies by Lisa Rojany Buccieri – don’t let the title put you off, this is a useful, sensible book. Especially good on the different age groups and genres.

Sarah Webb mentors new and emerging writers and critiques picturebooks and novels for children. Contact me for details about how to book (now taking bookings for Sept)

 

New Children's Books To Look Out For in 2016

Eoin Colfer

This year looks set to be another stellar one for children's books, and Irish young adult (YA) in particular will blaze a trail in 2016. There are new titles from brand names such as Julia Donaldson, Eoin Colfer and Derek Landy, plenty of interesting debuts and some intriguing books from 'grown up' bestsellers Cecelia Ahern and Sheila O'Flanagan.

Children's Laureate Eoin Colfer's Iron Man novel for children comes from Marvel in autumn - and according to Colfer, the billionaire playboy Tony Stark is set to get the Dublin treatment. Puffin's lead title this spring is Dave Rudden's The Knights of the Borrowed Dark (March), the first in a trilogy featuring Denizen Hardwick, a boy who doesn't believe in magic until he's ambushed by a monster created from shadows. HarperCollins is very excited about Cecelia Ahern's debut YA novel, Flawed, set in a society where perfection is everything (March); while Hachette will be publishing The Crystal Run, Sheila O'Flanagan's fantasy debut for age 10-plus, in May. Gill and Macmillan presents its first YA novel ever in April, from Eilis Barrett, a writer who is a teenager herself. Her book, Oasis, is set in the future and follows a group of teen outcasts.

Little Island has been making waves with its strong fiction list, and looks set to do so again in 2016. First up in February is Needlework by Deirdre Sullivan, for young adult and adults, a novel about child abuse and its aftermath that I read in one sitting. An important and beautifully written book.

needlework

Also from Little Island for older teens is Anna Seidl's No Heros (March), the story of a school shooting and its aftermath, a publishing sensation in its native Germany; in May it launches The Best Medicine by Belfast writer Christine Hamill, about a 12-year-old boy whose mother has breast cancer.

Kim Hood's debut YA novel, Finding a Voice was shortlisted for the YA Book Prize in the UK last year and her second novel, Plain Jane, is out in April from O'Brien Press. The story of a 16-year-old girl whose sister has cancer, it's one I'm looking forward to as I love her vibrant writing voice.

The Square Root of Summer by Harriet Reuter Hapgood (Macmillan, May) follows physics prodigy Gottie Oppenheimer as she navigates a summer of both grief and rips in the space-time continuum; while The Girl in the Blue Coat by Monica Hesse (Macmillan, April) is a World War II story set in Amsterdam about a girl who gets involved with the resistance. Puffin Ireland editor Claire Hennessy's YA novel, Nothing Tastes as Good, is published by Hot Key in July and is already creating quite a stir. Annabel is a recently deceased anorexic teen who is assigned as a ghostly 'helper' to Julia, another girl with an eating problem. Brian Conaghan's The Bombs That Brought Us Together (Bloomsbury, April), dealing with terrorism and war, sounds very promising; and Derek Landy is back with the second book in his Demon Road trilogy, Desolation (HarperCollins, March).

For readers aged nine-plus, there's book three of Shane Hegarty's Darkmouth series, Chaos Descends (HarperCollins, April); and also the latest novel by Brian Gallagher (O'Brien Press, April) called Arrivals, a Canadian murder mystery set in 1928. Ger Siggins is to publish another book in his popular sport series, Rugby Flyer (O'Brien Press, February); and Matt Griffin tackles a war between humans and fairies in Stormweaver (O'Brien Press, April). It's great to see Corkman Kieran Crowley back with The Mighty Dynamo (Macmillan, May), about a boy who dreams of being a footballer. I'm currently reading the exquisite Anna and the Swallow Man by New York-based Gavriel Savit (Bodley Head, January), set in World War II. And finally for this age group, the US writer Kate DiCamillo returns with Raymie Nightingale, a novel about a friendship which changes lives forever (Walker Books, April).

Poolbeg will add Maebh Banrion na Troda (February) and Sceal Naomh Padraig (March) to their Nutshell library for younger readers; and the ultimate staying-between-the-lines challenge has to be Where's Wally? The Colouring Book, from Walker Books in June. Sarah Bowie's picture book Let's See Ireland (O'Brien Press, April) has striking artwork; and finally, Julia Donaldson's Detective Dog, illustrated by Sara Ogilvie (Macmillan, June), about a dog with an extra keen sense of smell, sounds as if it will make both children and parents smile.

This piece first appeared in the Sunday Independent.

Gen Z + Other Stories: What I Learned at the Children’s Con

On Monday I attended the Bookseller magazine Children’s Conference in the Barbicon, London and here is what I found out. I hope you find it interesting and/or useful.

1/ Underestimate Digital Brands at Your Peril

16% of book sales come from digital brands – Minecraft, Zoella etc

55% come from ‘traditional’ books – Harry Potter (before the movies), Jacqueline Wilson etc

14% come from tv brands

8% from film brands

7% from toy brands

(Stats from Egmont’s Cally Poplak based on Egmont’s extensive consumer research in the UK)

For many children books based on digital/tv/movies/toy brands are a way into books and reading. Most parents are happy that their children are reading at all.

All reading is to be encouraged I say!

2/ Children Have a Passion for Print

The Egmont research proves that 75% of children prefer print

I can’t tell you how excited I was to hear this. From talking to hundreds of children in schools all across Ireland I was convinced that this was the case and it was brilliant to hear that this is indeed the case in the UK.

3/ Heritage Brands are Big Business

Walker Books increased the sales of Guess How Much I Love You threefold in 2015, the 20th anniversary of Antrim man, Sam McBratney’s outstanding picture book, illustrated by Anita Jeram.

Last year they doubled sales of We’re Going on a Bear Hunt by Michael Rosen, illustrated by Helen Oxenbury.

Irish publishers should be celebrating anniversaries too – 10 years of Alice and Megan, 10 years of Artemis Fowl etc.

 3/ All Brands are Big Business

24% of book sales come from the top 20 children’s brands – Minecraft, Lego, Peppa Pig, Frozen etc

Books give voice to a brand and bring characters to life.

 4/ Information Books are on the Rise

Wide-Eyed Editions and Nosy Crow both talked about their excitement about the non-fiction market.

Wide-Eyed are all about Wonder, Discovery and Innovation – and aim to produce books that capture all three.

a/ They talked about books being immersive, tactile reading devices.

b/ They said ‘books aid mental navigation and memory retention.’  Even the spine helps a child navigate through a book – they described them as ‘mini steps through a landscape’.

c/ They said books build concentration and encourage critical thinking.

d/ Reading print discourages children to do other things (unlike reading on a tablet).

e/ Books knit families together – with shared experiences.

As you can imagine, as a print lover, I adored all this positive print-ness.

tell me and i'll forget

They also talked about involving a child in a book – using the Chinese proverb here:

 6/ Children’s Sales are On the Up and Up

There was a 8.9% growth in children’s sales in 2015 in the UK.

Children’s books are a whopping 27.8% of the UK book market.

Julia Donaldson has sold 1.2 million books to date this year – she is a consistent bestseller and not to be underestimated.

David Walliams is the biggest author in the UK at the moment (after Julia Donaldson)

 7/ German Readers Love Fantasy and Horses

There was a most interesting talk on trends around the world from Rights Manager,  Clementine Gaisman. She said German publishers are very keen on:

a/ Middle Grade (age 8/9 to 12)

b/ Fantasy adventure – Derek Landy and Eoin Colfer were both mentioned

c/ Love stories

But they do not like steam punk apparently!

Brazil is an emerging market and they like:

a/ YA books –they love John Green (who doesn’t?)

geek girl

Scout Helen Boyle said contemporary books (family/friendship dramas) are still strong but need a hook. Like Geek Girl.

She said ‘Good quality storytelling and distinctive voices are always of interest.’

According to Helen, publishers are also looking for:

a/ Magical realism – mermaids etc – middle grade

b/ Adventure with fantasy – Eoin Colfer and Derek Landy

c/ Books with horses in them (esp Germany)

 8/ Bookshops in Schools - Why Not?

Tamara MacFarlane from Tales on Moon Lane Bookshop talked about her new project – a bookshop in a school. I found this most interesting and a very exciting idea.

 9/ Snapchat is Growing Fast

Facebook is for ‘old people’ apparently, according to children and teens. (I love Facebook!)

You Tube is also growing fast and that’s where many readers go to look for book recommendations and information.

It was suggested that writers and people in the book trade should take their books where ‘teens are’ – ie You Tube.

 10/ Generation Z Loves Stories and Books

Generation Z were born between 1995 and 2000 and will drive change according to Emma Worello of Pineapple Lounge – a very savvy and well spoken young lady who has made it her business to talk to teens and young adults for years, finding out how they see the world.

She said ‘Stories are fundamental to Gen Z lifestyles’ and it’s how they engage with the world. They are fans, they follow things. And they love cool formats – collectable books – and the idea of family story hubs and family time with a home library. This is excellent news. When Gen Z become parents, they will definitely build wonderful libraries for their children, full of amazing books!

Lots of great, great news for writers, booksellers and publishers – books are here to stay and long live print!

Yours in books,

Sarah + songbird2

Sarah Webb XXX